Automate your email marketing with action links
Any link within any message (campaign or auto responder) can be tagged as
an Action link. And they're easily configured within the message editor. The
action takes place in the background, invisible to contacts who are instantly
taken to the page to which the link points.
Here are some common uses of action links:
Double opt in: A contact fills out a form to sign up for a
newsletter and you want to confirm the email address they're using. You can
send an auto responder message with an “action link” to confirm
the signup, and when the action link is clicked the contact's subscription status
is updated to “subscribed confirmed.”
Update interests for content customization: You send an email
message that features several links to different sections of your website. Each
link is created using action links to update interests. These relate to the
parts of your website to which the links point. The recipient's contact record
is automatically updated when they click these links. From that point on, the
visitor receives newsletters containing information specifically tailored to
their interests.
Change auto responders: Let's say you have a form that triggers
an auto responder when someone downloads a white paper about your product. The
auto responder promotes a free trial, online demo, or other incentive over the
course of seven emails. Once a contact expresses interest in your offer (by
clicking the link), the action link automatically unsubscribes the first auto
responder and subscribes them to another auto responder.
Use action links to automate your email marketing by triggering the events
you need to happen on every click.