Auto Responders - Your Online Marketing "Secret Weapon"
Auto responders may be used to send a series of emails to prospects based
on their particular interests or information requests. Envoke offers a range
of options for auto responders, from simple timed messages to more complex
options structured on actions by the recipient (action links)
With auto responders you can:
- Send any number of emails over any time frame
- Personalize fields based on database information
- Use dynamic content triggered by what you know about a person
- Deliver attachments, such as an the offer presented in a form
Here's an example of how you can use auto responders:
Use Envoke to create a simple form on your website that offers a
whitepaper download of interest to potential customers.
Also place the form on landing pages used in campaigns (such as pay-per-click
advertising) where the whitepaper is an incentive for visitors.
When someone fills out the form, Envoke automatically sends the person
the whitepaper using an auto responder. This includes a message from you (such
as "Thank you for downloading our whitepaper") This starts your
lead engagement campaign.
You can set auto responders to send the prospect other information
of interest to them on a regular basis. For instance, one week after they've
downloaded the whitepaper, you could send them a technical brief on your product
with a message (e.g., "We thought you might be interested in this technical
brief which provides you with additional information on the solution we outlined
in our whitepaper"). You can use auto responders to send as many messages
as you like, designed to keep your company top-of-mind with the prospect as
they conduct their research and move through the buying cycle.
If and when they convert into being a sales-ready lead by filling
out a "contact me" form (or contact you another way), you can automatically
disengage the auto responder so they don't receive additional messages. As
with any email sent by Envoke, the recipient always has the option to unsubscribe
and be removed from your list.
You can create more sophisticated lead engagement campaigns using
Envoke’s Engagement Automation features together. For example, allow
recipients to further define their interests by using a multi-step form at
a predetermined point in your campaign. Depending on their interests, you
can send more detailed information using another auto responder. (Remember,
everything is automated and easy to configure within Envoke.)