Ensure delivery
Ensuring deliverability is a crucial issue for email marketers. Internet Service Providers employ sophisticated technology to reduce unsolicited email and ensure deliverability for the messages their customers want to receive. Envoke does the same, following industry “best practices” to protect your reputation and ensure your emails make it to the inbox.
Delegate “technical” issues
Envoke is committed to technical excellence and employs a number of features including Static IP Addresses, proper reverse DNS on each IP address, connection rate limiting and matching return paths to ensure email delivery.
Maintain good ISP relations
Envoke maintains relationships with all major Internet Service Providers to assist with deliverability. This includes obtaining “white list” status where possible and maintaining feedback loops for quick or immediate (automatic) resolution of complaints.
Use email authentication and accreditation
From IP-based methods such as SPF (Sender Profile Framework) to cryptographic methods like Domain Keys, Envoke uses various authentication options to certify email at the domain level, ensuring deliverability. Envoke can also assist with a variety of third-party accreditation services.
Expect uptime and deliverability
Envoke monitors mail server logs daily and flags any messages that have bounced for reasons outside normal issues (and follows up until the issues are resolved). Envoke also employs third-party reporting services to track any unusual deliverability issues across major ISPs.
Protect your reputation
Reputation management is an important factor when it comes to deliverability. Numerous factors can influence reputation beyond the actual email service provider, primarily centered on the originating domain. Envoke works with clients to maintain a strong reputation, or improve a faltering one. Envoke uses a variety of techniques to keep recipient complaints low (e.g., making it easy to unsubscribe, automatic bounce management, identifying spam traps and more).
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