Automated nurture programs keep your visitors coming back
Create automated email marketing campaigns to deliver individually customized nurture program to your new prospects. The combination of auto responders, action links and our dynamic email functionality can be used to create almost any automated campaign you can imagine.
Auto responders — your online marketing "secret weapon"
One of the most powerful, yet easy to use, lead engagement and nurturing
tools is the “auto responder.” An auto responder sends a person
an email when they perform a simple action. This could include filling out
an online form, clicking a link on an email, or downloading a whitepaper or
sales brochure from your website.
Learn more about email nurture campaigns
Action links: trigger automated marketing actions
Action links are a key lead engagement campaign feature; they trigger events
initiated by clicking any designated link in an email. Action links can automatically
update the interests of a contact, change their subscription level, or subscribe/unsubscribe
them to any auto responders. They can perform multiple actions with a single
click, and can send the visitor to a page of your choice.
Learn more about action links