Manage and segment lists
Whether you've been managing your data using a simple Excel file or a complex database, you can quickly import it into Envoke for use in your email marketing campaign. You can analyze, segment and utilize the data with features like custom fields, interests, groups and filters that allow you to build on each campaign as you learn more about the people with whom you’re engaging.
Import, export and update contacts
You can easily import data (like contact lists) into Envoke using a simple Import Mapping feature that takes your data and automatically puts it into the correct fields. Virtually any comma-separated (CSV) or tab-delimited (TXT) file can be imported quickly. Any changes to your list (such as “unsubscribe” requests) are automatically tracked. You can export the list and synchronize it with your main database.
Customize fields and interest groups
Envoke already includes all the main fields to capture standard fields such as first name, last name, address and phone number. In addition to these Envoke allows you to create as many custom fields as you need.
Another way to capture information is using “Interests.” You can create as many interests as you like which are used to “check off” items such as newsletter subscriptions and for creating categories.
Segment lists
Use the “Filter” function to segment and select groups within your database based on any criteria you need for a campaign or for more analysis.
For example, you could have a database of 1,000 people, with an "Interest" field that tracks favorite color: red, green or blue. Using the Filter feature, you could create a contact list of people who like red and green. Or you can create a list of people who like red and green and live in Canada. You can even create a list of people who like red and green, live in Canada, and didn't open the message from your last campaign!
Combining Filters and Interests, you can find and select a group of contacts in your database using virtually any criteria. This feature helps you build and manage more sophisticated email marketing campaigns, particularly as you learn more about your customers.
Verify emails
Protecting your reputation is one of Envoke’s top priorities; Envoke ensures that your email gets delivered! Envoke is a “permission-based” email marketing program that complies with the laws and best practices surrounding email marketing. The system verifies lists before they're sent out to ensure no spammers use our service. Envoke is against sending email blasts to computer-generated lists or for prospecting. It’s an opt-in service designed for organizations that want to engage and send email to those stakeholders (customers, members or donors) with whom they have a relationship.
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