Turn simple information requests into sales ready leads
The multi step form changes a simple incentive download form (such
as a whitepaper or free report) into an automated sales lead generation device.
Here's how they work:
Website visitors request a whitepaper offered on your site, and fills
out a simple web form that asks for their name and email.
Visitors are taken to a "thank you" page that tells them the whitepaper
is being emailed.
The “thank you” page includes a "second-step form" that
encourages them to provide more information. (Experience shows that visitors
who fill in the first form are likely to provide more information on a subsequent
page.)
The result? Your conversion rate is higher since you haven’t asked for
too much information in the first step. Many of your visitors will self select
into a “sales ready” lead, generating more leads. For those that
don’t go all the way your automated nurture programs will follow
up and encourage them to come back with more offers.