By: Zoltan Wagner On: January 27, 2012 In: In The Media Comments: 0

On February 1, 2012 BetterMail.ca will change its name to Envoke.com

This reflects our evolution from an email marketing company into today’s online lead generation and customer engagement campaign provider.

Our new name and logo do not reflect a change in ownership or anything like that. And the core BetterMail functionality remains the same, so there’s no change to what you’re doing now to create and manage email campaigns. But the changes will come with some new features and services that will be released starting in February.

New product features include a “Leads Manager”, powerful “Content Templates” for email messages and landing pages, detailed source and activity tracking for every individual who visits your website, a unique new “Lead Activity Alert”, flexible reporting tools and more.

In February we will also launch a new service called the “Engagement Audit”. “Engagement” is our term for all the automated mechanisms you can use to engage with customers, prospects and stakeholders on our website. These include downloadable content, videos, automated email nurture campaigns, surveys, broadcast email and (especially) the forms on your website that capture the name, email address and other important information about specific individuals. The “Engagement Audit” will show you how you improve your online results by making your website more “engaging” for visitors to your website.

We are very excited about these changes and especially how we can help you achieve your online marketing goals. We will keep you posted by email (of course) about the new features and services as they are released over the few months.

If you have something you’d like to speak to us about now then please complete our contact form or call Martin directly at (416) 410-1506.

And remember, if you just want to keep sending email the way you always have, nothing has changed except the name!

Sincerely,

Keith Holloway, Founding Partner
Martin Millican, President

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