UTM tagging for Google Analytics

We have released a Google Analytics integration solution using automatic link tagging with standard Google Analytics “UTM” tags to allow the tracking of landing pages originating from email campaigns inside the Google Analytics interface. You can enable auto-tagging on the Options page of your account then customize tags on the message editor page or use default values.
The default tagging parameters are:
utm_campaign = message name
utm_source = recipient list
utm_medim = email
utm_content = subject line

Share this Article


Join our list to receive our monthly “practical tips and best practices” emails.
Unsubscribe any time.

View our newsletter archives to get a glimpse of the kind of messages you’ll be receiving.

Start a 30 day trial

Start a fully loaded trial account

30 days free access:

Discuss your requirements to establish or rule out a fit.

Trial accounts include full support and all functionality.