Three Year Transition
Period is almost over
DAYS
Until CASL
is in Full Effect
Get the “2 For 1” CASL Action Plan
CASL is now in full effect
- Are you compliant?
- Are you collecting express consent?
- Are you managing rolling implied expiry dates?
CASL is complicated, but there is a straightforward solution.
GET THE PLANIs your list CASL compliant?
Will you lose permission for the bulk of your email list when the CASL transition period ends this July? Are you setup to maximize your email ability under the new anti-spam law?
Envoke provides a unique set of CASL software features — from documenting consent to upgrading your contact’s status, and improving your relationship with your list.
Track and document consent
Automatically track IP address, timestamp, source, URL, and all changes to consent status for documentation required for each contact.
Tools for upgrading to express
Automated consent request banner
Fully customizable, the consent banner appears on top of email messages only for those who haven’t provided express consent. It’s a maintenance-free way to gather consent every time you send an email campaign — before and after July 2017.
Segment and send by status
See your database by consent status. Send campaigns to request a confirmation from those with implied status.
Import existing lists
Import your existing contact lists and assign them the consent status you already have recorded. We’ll maintain the details and log any changes.
Be collaborative with your contacts
Consent and subscriptions need to work together
What does your consent cover? Be careful not to limit your options or cross the line into unwanted email.
Envoke’s consent and subscriptions module gives you broad consent while giving your contacts more control.
Maximize sending while remaining fully compliant
Always send when asked
Some messages are triggered by a contact’s action and deliver critical information such as delivery of a PDF or an event confirmation email. These are exempt from CASL so we treat them that way.
These messages are part of all Envoke offer types: contact request, subscription, download, events and webinars. As you create your offers they’re automatically setup to ensure delivery of critical content regardless of consent.
What about non-Canadians?
Your non-Canadian contacts can still provide their express consent, but if they don’t you can keep sending them emails under the non-expiring implied consent status. As long as they’re subscribed, of course.
Any other email features?
In addition to these CASL software features, Envoke has everything else you would expect in a serious email marketing tool such as drag-and-drop editing, automated subscription management, mobile-friendly layouts and unlimited contact-centric lists.
Learn more about our email marketing software.
Additional Canadian Anti-Spam Law Email Resources
CASL Support Documents
Our CASL support documents are geared towards Envoke clients but you don’t have to have an account to find a wealth of hands on information about CASL and general subscriptions management best practices.
Webinar: How to Maximize Your Email List
This 45 minute CASL webinar recording will walk you through a seven point plan to maximize your e-mailable contact list beyond July 2017.
Questions about our CASL email tools?
Our CASL software solutions are the result of feedback from a wide variety of clients, many consultations with privacy law lawyers and more than a few sleepless nights. We address real world scenarios, not theoretical edge cases.
If you’re looking for additional details or are faced with a few nuances, get in touch with us.