I worked with a new director of sales who was convinced they needed a lead scoring system. They spent days designing a system that applied many points to various actions such as downloading a guide, attending a webinar, or requesting a demo. Why did it take so long?
A lead magnet is an “ethical bribe” – an offer with high perceived value in exchange for permission to contact. To maximize your use of lead magnets you need to create them with each stage of your customer journey in mind.