In The Media

 

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The Globe and Mail

Customers hold the power. Help them stay in control
More than ever, customers are in control. Martin writes about how this shift in power came to be, what it means to be in an age of empowered consumers, and what businesses need to focus on in order to engage.

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CMS Wire

Understanding Marketing Attribution for Lead Generation
Do you know where your leads come from? Keith breaks down marketing attribution. Think about these three points and how they affect your bottom line.

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Media in Canada

Don’t let new software topple your marketing stack
Don’t stop adding marketing software — make sure you’re adding the right software. Ask yourself some questions before you take the leap.

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Direct Marketing Magazine

Brewster Travel Canada Turns to Envoke to Bolster Online Sales and Lead Generation
One of our clients on their decision to partner with Envoke, some first steps, and the results of our work together.

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Financial Post

What you need to know about the hidden, rolling CASL deadlines
The basics of CASL consent seem relatively straightforward … but are they? See where the confusion lies.

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CSAE | SCDA

A Practical Approach to CASL Compliance for Associations
Easy to follow steps to help you ensure CASL compliance.

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Marketing

Column: CASL is Better in Principle than Practice
The underlying principle of Canada’s antispam legislation (CASL) is legitimate but the implementation will have unintended consequences.

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IT-Business

How Envoke’s email marketing solution targets CASL with consent
Envoke’s approach to automating CASL compliance.