By: Keith Holloway On: April 12, 2010 In: Product Releases Comments: 0

Have you ever imagined being able to update a contact’s interests based on the links they click in a message? Stop imagining, now you can do it – with ‘Action Links’ you can automatically trigger virtually any action based on the clicking of a link in a message. You can update a contact’s interests, trigger or de-queue an auto responder, or change subscription status when any specific link is clicked.

It’s easy. You select the link, select what fields, auto responders or interests you want to be able to update when it’s clicked, and tag it as an ‘Action Link’. Any link within a message (direct or autoresponder) can be turned into an action link. They’re easily configured within the User Interface, with one or multiple actions possible at a time and per click. The action takes place in the background and is invisible to contacts – they are instantly taken to the page where the link points just as before.

Here are some examples of how Action Links can be used:

  • Create a double opt in: A contact fills out a form to sign up for a newsletter and you want to confirm the email address they’re using. You can send an autoresponder message with an ‘action link’ to confirm the signup, and when the action link is clicked the contact’s subscription status is updated to ’subscribed confirmed’.
  • Auto Interest Update: You send an email message that features several links to different sections of your website. Each link can be tagged with interests that match the part of the website that they point to, and the recipient’s contact record updated with their areas of interest.
  • Auto triggered messages: You can trigger an autoresponder / send a message when someone clicks on a link.
  • Stop a message queue: You can stop an ongoing autoresponder campaign if a contact clicks on a link (sign up links for example).

This is the first of many features that we’ll be releasing this year to expand the engagement automation features of BetterMail that will help improve your online marketing. Please let us know how you’ll use Action Links to make your marketing more powerful!

Keith Holloway

Keith Holloway

Keith is VP Marketing at Envoke.
Keith Holloway

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