Hockey Alberta is an essential partner for amateur hockey lovers in that province. From youth leagues to senior competitions, Hockey Alberta governs the sport across Alberta, helping players, coaches, and officials develop their skills and excel at the game. They’re the ones keeping the skates on the ice—so when they faced a communication challenge, they … Read more
One reason communications professionals search for a Mailchimp alternative is that they need help emailing unsubscribed contacts. Why? While Mailchimp is a terrific marketing tool, with e-commerce integrations and solid email marketing features, it’s made for marketers, not communicators. That means it won’t perform functions like sending bulk emails to all contacts (including those who … Read more
Occasionally, communicators have to email everyone — including their unsubscribe list — to share information that is quite literally, required reading. The emails might contain health and safety information, contractual updates, or staff scheduling changes, and many organizations have a contractual or regulatory obligation to send them to all contacts. Their contacts will receive the … Read more
Sometimes communications professionals have to email unsubscribed contacts. If you work for a university, a municipality, or a public sector organization, this task will be familiar to you. Your organization (and others like regulators and associations) may be bound by a contractual, regulatory, or other legal obligation to email all stakeholders essential information. Even unsubscribed … Read more
Having trouble sending email to your opt-out list? Don’t panic! Sending emails to unsubscribed contacts is common practice for communications professionals working at universities, municipalities, in public service, or similar organizations. Why? Often, these communicators have a contractual, regulatory, or other legal obligation to send essential emails their contacts must receive, even if they’re on … Read more
