By: Zoltan Wagner On: March 25, 2010 In: Product Releases Comments: 0

In addition to following best practices when creating messages, Bettermail has a number of features that will improve the readability of messages on a Blackberry or other text-only devices.

Open Tracking Pixel position:

This is a single pixel image (the smallest possible image on a computer screen), which is what Bettermail and almost every ESP (Email Service Provider) uses to track if an email is opened.  The URL for the tracking pixel appears as follows if viewed on a Blackberry:

http://www.bettermail.ca/o/948/19981/c02721d30837b95573d57b110b6e5ed1.gif

By default the tracking pixel is the very first thing that gets loaded in a message but for improved readability on mobile devices you can move it to the bottom of messages so it doesn’t take up space on top of your email. Use the “Move message tracking pixel to bottom” setting on the Options section of your Bettermail account.

Short URLs:

The Short URL feature converts the long tracking codes that are automatcially added to all links in Bettermail messages.  Below is an example of how the links at the top of your messages appear in a text-only message without using the Short URL feature:

Having trouble viewing this email? View on a mobile device
<http://www.bettermail.ca/bmt/48/34829/c02721d30837b95573d57b110b6e5ed1>
or web browser
<http://www.bettermail.ca/m/48/34829/c02721d30837b95573d57b110b6e5ed1>

… and this is how the same link appears with the Short URLs feature turned on:

Having trouble viewing this email? View on a mobile device
<http://bmail.ca/48/n6>
or web browser
<http://bmail.ca/48/o3>

The option to turn on Short URLs appears on the campaign setup page beside the Enable Tracking option.  Short URLs is currently defaulted to be off so you need to enable it each time you create a campaign.

Sub-domains:

You can change the domain name displayed in your messages from “bettermail.ca” or “bmail.ca” to a sub-domain based on your own website.  This would mean that wherever you see “bettermail.ca” or “bmail.ca” in messages you could show a sub-domain such as “email.yourcompany.com” or “e.yourcompany.com”.  There is no limit on what the sub-domain text should be and the creation of sub-domains is easy for your IT group to set up.  Contact us for setup instructions.
See the example below:

Having trouble viewing this email? View on a mobile device
<http://e.yourcompany.com/48/n4>
or web browser
<http://e.yourcompany.com/48/o2>

Trackback URL: https://envoke.com/readability-on-mobile-devices/trackback/