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By: Keith Holloway On: July 13, 2017 In: Articles & News Comments: 0

Optimizing for lead generation is essential to the growth of your business online. But, more than that, you then need to be nurturing those leads through an automated email marketing campaign because not all those leads are ready to buy–right now.

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By: Keith Holloway On: April 30, 2015 In: Articles & News Comments: 0

In the weeks and days leading up to the implementation of the Canadian Anti-Spam Legislation (CASL) this past summer, millions of consent-request emails were sent out by a vast array of companies, non-profit organizations and associations seeking “Express Consent” from Canadians to continue receiving ‘commercial electronic messages’ (CEMs) from...

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By: barry On: January 08, 2013 In: Articles & News Comments: 0

This is the first in a series of posts on Canada’s new Anti-Spam Legislation (CASL). Are you ready for Canada’s new anti-spam law?  Bill C-28 – passed in December 2010 – is expected to come into effect later this year.  While the exact date has not yet been announced,...

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By: barry On: November 13, 2012 In: Articles & News Comments: 0

There’s no question social media has revolutionized the way people communicate. It’s also had a significant impact on businesses interact with their customers, particularly in the B2C marketplace.  And now it’s getting huge attention in the B2B sphere as companies try to figure out to use it to their...

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