The rapid rise of the Internet as a viable marketing communications medium has been challenging for traditional media organizations and marketers alike. One area where a significant shift in thinking is required is in the meaning and use of the data associated with search marketing and how it differs...

In the inbound marketing services side of our business, we get to review a lot of PPC (pay per click) campaigns to help prospective clients determine if we can achieve better results. Even though I see it all the time, it never ceases to amaze me how many of...