By: Martin Millican On: November 17, 2010 In: Articles & News Comments: 0

The rapid rise of the Internet as a viable marketing communications medium has been challenging for traditional media organizations and marketers alike. One area where a significant shift in thinking is required is in the meaning and use of the data associated with search marketing and how it differs...

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By: Keith Holloway On: April 23, 2010 In: Articles & News Comments: 3

In the inbound marketing services side of our business, we get to review a lot of PPC (pay per click) campaigns to help prospective clients determine if we can achieve better results. Even though I see it all the time, it never ceases to amaze me how many of...

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