By: Zoltan Wagner On: December 09, 2014 In: Product Releases Comments: 0

We have released a Google Analytics integration solution using automatic link tagging with standard Google Analytics “UTM” tags to allow the tracking of landing pages originating from email campaigns inside the Google Analytics interface. You can enable auto-tagging on the Options page of your account then customize tags on the message editor page or use default values.

The default tagging parameters are:

utm_campaign = message name
utm_source = recipient list
utm_medim = email
utm_content = subject line

Trackback URL: https://envoke.com/utm-tagging-for-google-analytics/trackback/