24Mar
By: Amanda Taplin On: March 24, 2016 In: Careers Comments: 0

Mission

Deliver enterprise-level lead generation services for Envoke’s retainer clients. Your efforts will focus on attracting targeted online visitors via pay-per-click advertising and organic search strategies.

The role can grow into development of strategy for digital customer experiences (emails, forms, landing pages), strategy for lead generation programs, and direct management of client accounts.

Outcomes

  • Acquire and maintain expert knowledge of Google AdWords, Microsoft Bing Ads, Acquisio, Facebook Business Manager, Conductor Searchlight, Majestic SEO, Google Search Console, Google Custom Search Engine and search engine algorithms to the extent publicly available.
  • Plan, build, launch and optimize paid search and display retargeting campaigns
  • Isolate any unexpected behaviour with vendor software and resolve related issues
  • Provide ad hoc and regular reporting on paid and organic data from the above list of tools
  • Support SEO strategies for keyword rankings tracking, website migrations and technical analysis
  • Correctly diagnose problems with underperforming campaigns and recommend appropriate solutions
  • Acquire deep knowledge of client websites, target markets and business structures
  • Document work accurately and input time into time tracking software

Competencies

  • Aptitude with complex software
  • Attention to detail and software configuration settings
  • Bulk edit operations and data manipulation techniques
  • Fast learner with ability to “figure it out” and research new opportunities
  • Time management and ability to switch focus
  • Sustained effort to increase knowledge of digital marketing industry and client businesses
  • Statistical common sense and sound decision-making
  • Excellent written and verbal communication skills
  • Competitive spirit and instincts

Values fit

  • Ability to be collaborate effectively with a team, while also possessing a high degree of autonomy to be able to work independently with minimum supervision
  • Ability to think rigorously and remain open minded to offer useful insight
  • Sincere interest in good communication
  • Deliver real impact with the work you do
  • Drive to complete work on time and constantly improve and grow
  • Provide leadership in your role

Interested? Know someone who is? Send us an email.

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