Customer engagement
Convert anonymous site visitors into “sales-ready” leads
Effective online marketing attracts lots of targeted traffic to your website. The challenge for marketers is to engage visitors in a process via which they identify themselves and become sales-ready leads for your sales team.
Many potential customers slip away from your site without your learning who they are, what they want to buy, and when. Envoke uses automation to engage these visitors in an ongoing conversation through which they reveal this valuable information.
Envoke works with the marketers responsible for generating high-quality leads for their inside or outside sales teams.
Setting up an effective automated “engagement/persuasion layer” on your website is a complex task that requires a range of technical skills most organizations lack in-house.
Envoke has the marketing experience help you install the right customer engagement mechanisms on your website to generate more high-quality sales leads.
Envoke understands which automated engagement mechanisms work best for the kinds of people visiting your site. Envoke can determine what content you should offer, the questions to ask, how long should certain forms should be, how to nurture the ongoing relationship, and what criteria determines whether a lead is “sales ready.”
Envoke has the technical expertise to help you set up forms, landing pages, tracking mechanism, auto-responders, re-usable email and page templates. Envoke makes these elements work together to provide an error-free customer experience and to deliver a coherent message with continuity over many touch points and online options.
After Envoke helps you set up your engagement/persuasion layer, you can use Envoke’s self-service modules to easily update content and manage leads on your own. For instance, Envoke’s self-service “Lead Management” module allows you to filter for sales-ready leads and nurture the others until they’re ready to be passed to sales. Learn more about the Envoke Leads Management module
Envoke also has a powerful self-service “Email Marketing” module for creating targeted email broadcasts to new prospects and your existing customers. Learn more about the Envoke Email Marketing module
While Envoke’s system offers automation and easy-to-use self-service features, our staff are also here to assist you, to discuss your marketing or technical needs, talk about a new product or major changes to your website, or to simply bounce around other ideas.
Envoke is not another web design or a content development company. We work with your designers and writers for content development. If you need design or writing services we can connect you with reliable third-party professionals.
If you’re ready to get started, complete our contact us form or call to speak to Martin at (416) 410-1506.