I worked with a new director of sales who was convinced they needed a lead scoring system. They spent days designing a system that applied many points to various actions such as downloading a guide, attending a webinar, or requesting a demo. Why did it take so long?Read more
A lead magnet is an “ethical bribe” – an offer with high perceived value in exchange for permission to contact. To maximize your use of lead magnets you need to create them with each stage of your customer journey in mind.Read more
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Envoke is a suite of email marketing and communications tools designed to increase engagement from website visitors, build and manage CASL compliant opt-in email databases, send broadcast email campaigns, and track results.
We’re a Canadian company and maintain all data in Canada.
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