A lead magnet is an “ethical bribe” – an offer with high perceived value in exchange for permission to contact. To maximize your use of lead magnets you need to create them with each stage of your customer journey in mind.Read more
Optimizing for lead generation is essential to the growth of your business online. But, more than that, you then need to be nurturing those leads through an automated email marketing campaign because not all those leads are ready to buy–right now.Read more
How are you managing your email list? (You are managing it...right?) Are you falling short of reaching the people in your database who’d be happy to hear from you? Are you overreaching by regularly sending emails to every contact on your list?Read more
Do you know where your sales leads are coming from? Do they come from your website? Your email campaigns? Your search engine marketing (SEM), display advertising or social media? Do you have a clear picture of how the allocationRead more
The shift in control began gradually enough not to notice. At first, the web browser provided access to mostly static websites. The next big shift came when Google provided easy access to all the information on the web and used that position to disrupt advertising. Apple shifted control further...Read more
How many automated marketing software products does your team use? Seven? 15? 32? Not sure? If you’re like most CMOs and CEOs, your mind likely started with your Customer Relationship Management (CRM) tool, then your e-commerce system, your Content Management System (CMS), social media, email marketing, marketing automation, programmatic...Read more
By Shiv Narayanan, Wild Apricot One of the biggest corporate acquisitions of 2015 was LinkedIn’s $1.5 billion purchase of Lynda.com — the online education giant offering courses and training to foster the development of a wide range of professional skills. The scope of the Lynda.com acquisition isn’t surprising, as...Read more
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Envoke is purpose-built for 'collaboration marketing' - an approach to digital marketing that builds relationships based on permission and requests, resulting in high-quality leads that ask to speak to sales.
Software includes functionality for email marketing, marketing automation, lead management, landing pages and forms, CASL compliance, and marketing attribution.
We’re a Canadian company and maintain all data in Canada.
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