How are you managing your email list? (You are managing it...right?) Are you falling short of reaching the people in your database who’d be happy to hear from you? Are you overreaching by regularly sending emails to every contact on your list?

Do you know where your sales leads are coming from? Do they come from your website? Your email campaigns? Your search engine marketing (SEM), display advertising or social media? Do you have a clear picture of how the allocation

The shift in control began gradually enough not to notice. At first, the web browser provided access to mostly static websites. The next big shift came when Google provided easy access to all the information on the web and used that position to disrupt advertising. Apple shifted control further...

How many automated marketing software products does your team use? Seven? 15? 32? Not sure? If you’re like most CMOs and CEOs, your mind likely started with your Customer Relationship Management (CRM) tool, then your e-commerce system, your Content Management System (CMS), social media, email marketing, marketing automation, programmatic...

By Shiv Narayanan, Wild Apricot One of the biggest corporate acquisitions of 2015 was LinkedIn’s $1.5 billion purchase of Lynda.com — the online education giant offering courses and training to foster the development of a wide range of professional skills. The scope of the Lynda.com acquisition isn’t surprising, as...

One of the oldest travel companies in Canada, Brewster Travel has been based in Banff, Alberta for more than a century. We now serve over 1.4 million customers each year in Banff and the Canadian Rockies through our four major lines of business: travel planning, transportation, hospitality and attractions....

In the weeks and days leading up to the implementation of the Canadian Anti-Spam Legislation (CASL) last summer, millions of consent-request emails were sent out by a vast array of businesses seeking “Express Consent” from Canadians to continue receiving ‘commercial electronic messages’ (CEMs) from the senders. The reality is...