I worked with a new director of sales who was convinced they needed a lead scoring system. They spent days designing a system that applied many points to various actions such as downloading a guide, attending a webinar, or requesting a demo. Why did it take so long?Read more
A lead magnet is an “ethical bribe” – an offer with high perceived value in exchange for permission to contact. To maximize your use of lead magnets you need to create them with each stage of your customer journey in mind.Read more
Optimizing for lead generation is essential to the growth of your business online. But, more than that, you then need to be nurturing those leads through an automated email marketing campaign because not all those leads are ready to buy–right now.Read more
How are you managing your email list? (You are managing it...right?) Are you falling short of reaching the people in your database who’d be happy to hear from you? Are you overreaching by regularly sending emails to every contact on your list?Read more
Do you know where your sales leads are coming from? Do they come from your website? Your email campaigns? Your search engine marketing (SEM), display advertising or social media? Do you have a clear picture of how the allocationRead more
The shift in control began gradually enough not to notice. At first, the web browser provided access to mostly static websites. The next big shift came when Google provided easy access to all the information on the web and used that position to disrupt advertising. Apple shifted control further...Read more
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Envoke is purpose-built for 'collaboration marketing' - an approach to digital marketing that builds relationships based on permission and requests, resulting in high-quality leads that ask to speak to sales.
Software includes functionality for email marketing, marketing automation, lead management, landing pages and forms, CASL compliance, and marketing attribution.
We’re a Canadian company and maintain all data in Canada.
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