Differentiate between optional and mandatory emails

Send mandatory emails that your contacts can’t unsubscribe from and save time contacting contacts manually who didn't receive your important messages

The challenge with unsubscribing

“People are unsubscribing from messages they're required to receive as part of their involvement with our organization.”

“People who unsubscribe don't realize they are unsubscribed from everything, then call us asking why they aren't receiving important messages."

Sending mandatory content

Envoke’s Mandatory Content setting allows sending emails to any contact list regardless of subscription status so your members, users, patients, staff, partners and stakeholders receive all emails they have to receive.

Contacts can still manage their subscriptions to optional content so when you send optional messages unsubscribed contacts will be automatically excluded.

Who can use this feature?

Regulatory bodies, associations, higher education, health centres, financial groups and any organization that produces mandatory content can use the Mandatory Content setting. 

Manage expectations

The subscription preferences page is linked from every email. It’s fully customizable so you can communicate to your contacts what type of messages they can expect to receive from you and what content they can or cannot unsubscribe from.

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