Since CASL (Canada’s Anti-Spam Legislation) went into effect on July 1, 2014, maintaining email communication and marketing success has been more difficult for Canadian businesses. What if I tell you that you can be compliant and still run effective email campaigns? Before we get into details let us introduce ourselves. We’re Envoke, a CASL complaint, … Read more
CASL compliant email software is essential for organizations sending email in Canada today. Why? Canada’s Anti-Spam Legislation, also known as CASL, is strict privacy legislation that applies to commercial electronic mail (CEM). It’s a term that triggers concern in the hearts of Canadian email marketers and communicators who fear losing subscribers while they endeavor to … Read more
Email marketing for post-secondary educational institutions allows universities and colleges to engage with prospective students, share information about their programs and facilities, and potentially enroll new students in various courses. In this sense, higher education email marketing is similar to lead generation. There are prospects, leads, nurture campaigns, and salespeople. But post-secondary institutions also have … Read more
If you manage public sector email marketing campaigns, it’s important to ensure you leverage the full potential of this powerful communications channel. On one hand, you’re responsible for using outbound channels to encourage civic engagement and share information. But this must be balanced against the need to manage your data securely and ensure it is … Read more
