“Thank you but we use our list management software to send out emails and it works for us.” If we had a nickel each time we heard this! The CRM system is already in place, it has bulk email sending capabilities so that’s what’s used. You’re missing out! In this article we’ll explore why it’s … Read more
Since CASL (Canada’s Anti-Spam Legislation) went into effect on July 1, 2014, maintaining email communication and marketing success has been more difficult for Canadian businesses. What if I tell you that you can be compliant and still run effective email campaigns? Before we get into details let us introduce ourselves. We’re Envoke, a CASL complaint, … Read more
CASL compliant email software is essential for organizations sending email in Canada today. Why? Canada’s Anti-Spam Legislation, also known as CASL, is strict privacy legislation that applies to commercial electronic mail (CEM). It’s a term that triggers concern in the hearts of Canadian email marketers and communicators who fear losing subscribers while they endeavor to … Read more
