Maintain separate relationships
The same contact can exist in multiple sub-accounts with different subscription preferences. If someone unsubscribes from one department, it doesn’t affect their other subscriptions.
Email Marketing for Multiple Departments using Sub-Accounts
Managing email communications across multiple departments shouldn't mean risking costly mistakes or losing brand consistency.
Sub-accounts give you centralized oversight with departmental autonomy, and the peace of mind that your team can’t accidentally email thewrong audience.
What are sub-accounts?
Sub-accounts are separate operational units within your main account. Each functions like its own email communications platform with independent contacts, campaigns, and subscriptions – all managed from a single administrative dashboard.
Most importantly: each sub-account can only see and access their own data.
Key Benefits of Sub-Accounts
Ensure Brand Consistency
Centralized template management that can be shared across departments. Define editable and static sections in your templates.
Simplify IT and risk management
- Single sign-on and two-factor authentication in one place
- One vendor relationship instead of multiple platforms
- Consolidated billing and unified support
- Easier compliance audits and data governance
Save Money
One consolidated bill costs less than managing separate platforms for each department. Your first sub-account is included at no additional charge, with affordable flat fees for additional sub-accounts.
Perfect For
- Post-secondary institutions – Different faculties, alumni relations, student services etc.
- Municipalities – Parks & recreation, public works, emergency services, and community programs
- Public health organizations – Regional health units, vaccination clinics, specialty departments
- Associations - Membership, professional, industry, alumni organizations
- Non-profits - advocacy organizations, community service, arts & culture, youth development
Is a sub-account structure right for you?
You're a great fit if:
- You have multiple departments, locations, or divisions that need to send email communications
- Different teams need to manage their own contacts and campaigns
- You want centralized oversight without micromanaging every department
- Brand consistency and compliance are important
- You're currently juggling multiple email platforms
You might not need sub-accounts if:
- You're a single department or small team with shared contacts
- Everyone on your team needs access to all contacts and campaigns
- You don't require separate subscription management across departments
Customers Using Sub-Accounts
Want to find out more?
Start a 30 day trial
- No credit card required
- Free account setup and training
- Free data migration of your existing data and campaigns
- Unlimited customer support
Start a fully loaded trial account
30 days free access:
- All features included
- Unlimited support
- Free account setup and training
- No credit card required
Let’s discuss your requirements to establish or rule out a fit.
Trial accounts include full support and all functionality.