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Email Marketing for Educational Institutions: 11 Strategies

July 30, 2024August 21, 2020 by Martin Millican

Email marketing for post-secondary educational institutions allows universities and colleges to engage with prospective students, share information about their programs and facilities, and potentially enroll new students in various courses. In this sense, higher education email marketing is similar to lead generation. There are prospects, leads, nurture campaigns, and salespeople. But post-secondary institutions also have … Read more

4 Public Sector Email Marketing Strategies to Engage Citizens

July 30, 2024August 18, 2020 by Martin Millican

If you manage public sector email marketing campaigns, it’s important to ensure you leverage the full potential of this powerful communications channel. On one hand, you’re responsible for using outbound channels to encourage civic engagement and share information. But this must be balanced against the need to manage your data securely and ensure it is … Read more