Switching to a Mailchimp alternative can be daunting. You might have discovered a new software that checks all the boxes but you hesitate because you know you’ll need to migrate data and train your team to use the new platform. It’s a lot of work and nobody wants to browse through dozens of help articles … Read more
Post secondary institutions churn out a lot of content. Content for students and staff, for alumni and stakeholders, content that’s important – or even mandatory – and content that’s opt in. There are thousands of potential recipients divided into dozens of groups by their status and interests across multiple faculties and schools. With so many moving … Read more
As if writing content wasn’t hard enough, personalizing that content has become a requirement of successful emails. There is much hype about sending personalized emails – and for good reason. Personalized emails increase engagement (more clicks and opens) and reduce unsubscribe rates. “How to personalize emails?” is a question our users search for in our help … Read more
“Thank you but we use our list management software to send out emails and it works for us.” If we had a nickel each time we heard this! The CRM system is already in place, it has bulk email sending capabilities so that’s what’s used. You’re missing out! In this article we’ll explore why it’s … Read more
CASL compliant email software is essential for organizations sending email in Canada today. Why? Canada’s Anti-Spam Legislation, also known as CASL, is strict privacy legislation that applies to commercial electronic mail (CEM). It’s a term that triggers concern in the hearts of Canadian email marketers and communicators who fear losing subscribers while they endeavor to … Read more
