From Ignored to Opened: How CBU Hit 30 to 50% Alumni Engagement

From Ignored to Opened: How CBU Hit 30 to 50% Alumni Engagement

A 25 minute insider session with the CBU alumni team. No theory, no vendor pitch. Just the strategy they’re actually using.

The Problem

Alumni aren’t disengaged. They’re just getting irrelevant emails.

Most teams struggle with:

  • One-size-fits-all messaging
  • Manual, time-consuming workflows
  • Data that never gets used

CBU had the same problem, until they fixed it.

Mark Inglis

Alumni Relations Development Officer
Cape Breton University

Mark has spent over four years building CBU’s alumni communications program, managing outreach to a list of more than 80,000 alumni. In this session, he walks through exactly how his team stopped guessing and started segmenting, and what changed when they did.

What You’ll Walk Away With

  • The exact segments CBU uses and how they built them
  • How to use your existing data, no new tools required
  • What they changed to increase open rates