By: barry On: November 13, 2012 In: Articles & News Comments: 0

There’s no question social media has revolutionized the way people communicate. It’s also had a significant impact on businesses interact with their customers, particularly in the B2C marketplace.  And now it’s getting huge attention in the B2B sphere as companies try to figure out to use it to their...

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By: Martin Millican On: November 06, 2012 In: Articles & News Comments: 3

by Martin Millican, President, Envoke I recently met someone who worked for a large French multi-national corporation.  When I mentioned I owned part of an email marketing company, his immediate response “that must be a tough business … I guess you can make money from existing revenue as the...

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By: Keith Holloway On: November 22, 2011 In: Articles & News Comments: 0

Where do you start with a new lead generation campaign? Do you start with “who” or “how”? When we as marketers embark on a new lead generation campaign it’s natural to begin with the tactics we’ll use get in front of the target audience: Are we going to start...

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By: Martin Millican On: November 17, 2010 In: Articles & News Comments: 0

The rapid rise of the Internet as a viable marketing communications medium has been challenging for traditional media organizations and marketers alike. One area where a significant shift in thinking is required is in the meaning and use of the data associated with search marketing and how it differs...

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By: Keith Holloway On: June 04, 2010 In: Articles & News Comments: 8

Marketers creating original content to help their companies sell is not exactly a new idea, but the concept has decidedly shifted to the forefront of Internet marketing. The growth of the Internet as the ultimate information source is the most obvious reason. But, look further and you can see...

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By: Zoltan Wagner On: April 23, 2010 In: Articles & News Comments: 3

In the inbound marketing services side of our business, we get to review a lot of PPC (pay per click) campaigns to help prospective clients determine if we can achieve better results. Even though I see it all the time, it never ceases to amaze me how many of...

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