One of the oldest travel companies in Canada, Brewster Travel has been based in Banff, Alberta for more than a century. We now serve over 1.4 million customers each year in Banff and the Canadian Rockies through our four major lines of business: travel planning, transportation, hospitality and attractions....Read more
In the weeks and days leading up to the implementation of the Canadian Anti-Spam Legislation (CASL) last summer, millions of consent-request emails were sent out by a vast array of businesses seeking “Express Consent” from Canadians to continue receiving ‘commercial electronic messages’ (CEMs) from the senders. The reality is...Read more
Last year, the Canadian Anti-Spam Legislation (CASL) went into effect, which means this year many valid email addresses will become off limits, not only for spammers but for businesses, too. It is generally understood that businesses and organizations have three years to upgrade their existing email contacts from implied...Read more
In the weeks and days leading up to the implementation of the Canadian Anti-Spam Legislation (CASL) this past summer, millions of consent-request emails were sent out by a vast array of companies, non-profit organizations and associations seeking “Express Consent” from Canadians to continue receiving ‘commercial electronic messages’ (CEMs) from...Read more
Integrated upgrade to Envoke Email ‘pay-as-you-go’ hosted email marketing platform TORONTO, ONTARIO–(Marketwired – Jul 4, 2014) – Envoke.com, a Toronto-based service provider and developer of permission-based automated marketing solutions for more than a decade, today launched new CASL software features for its hosted email marketing platform to improve permission...Read more
This is the first in a series of posts on Canada’s new Anti-Spam Legislation (CASL). Are you ready for Canada’s new anti-spam law? Bill C-28 – passed in December 2010 – is expected to come into effect later this year. While the exact date has not yet been announced,...Read more
There’s no question social media has revolutionized the way people communicate. It’s also had a significant impact on businesses interact with their customers, particularly in the B2C marketplace. And now it’s getting huge attention in the B2B sphere as companies try to figure out to use it to their...Read more
by Martin Millican, President, Envoke I recently met someone who worked for a large French multi-national corporation. When I mentioned I owned part of an email marketing company, his immediate response “that must be a tough business … I guess you can make money from existing revenue as the...Read more
Where do you start with a new lead generation campaign? Do you start with “who” or “how”? When we as marketers embark on a new lead generation campaign it’s natural to begin with the tactics we’ll use get in front of the target audience: Are we going to start...Read more
The rapid rise of the Internet as a viable marketing communications medium has been challenging for traditional media organizations and marketers alike. One area where a significant shift in thinking is required is in the meaning and use of the data associated with search marketing and how it differs...Read more
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Envoke is purpose-built for 'collaboration marketing' - an approach to digital marketing that builds relationships based on permission and requests, resulting in high-quality leads that ask to speak to sales.
Software includes functionality for email marketing, marketing automation, lead management, landing pages and forms, CASL compliance, and marketing attribution.
We’re a Canadian company and maintain all data in Canada.
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