Do you know where your sales leads are coming from? Do they come from your website? Your email campaigns? Your search engine marketing (SEM), display advertising or social media? Do you have a clear picture of how the allocationRead more
The shift in control began gradually enough not to notice. At first, the web browser provided access to mostly static websites. The next big shift came when Google provided easy access to all the information on the web and used that position to disrupt advertising. Apple shifted control further...Read more
How many automated marketing software products does your team use? Seven? 15? 32? Not sure? If you’re like most CMOs and CEOs, your mind likely started with your Customer Relationship Management (CRM) tool, then your e-commerce system, your Content Management System (CMS), social media, email marketing, marketing automation, programmatic...Read more
By Shiv Narayanan, Wild Apricot One of the biggest corporate acquisitions of 2015 was LinkedIn’s $1.5 billion purchase of Lynda.com — the online education giant offering courses and training to foster the development of a wide range of professional skills. The scope of the Lynda.com acquisition isn’t surprising, as...Read more
One of the oldest travel companies in Canada, Brewster Travel has been based in Banff, Alberta for more than a century. We now serve over 1.4 million customers each year in Banff and the Canadian Rockies through our four major lines of business: travel planning, transportation, hospitality and attractions....Read more
In the weeks and days leading up to the implementation of the Canadian Anti-Spam Legislation (CASL) last summer, millions of consent-request emails were sent out by a vast array of businesses seeking “Express Consent” from Canadians to continue receiving ‘commercial electronic messages’ (CEMs) from the senders. The reality is...Read more
Last year, the Canadian Anti-Spam Legislation (CASL) went into effect, which means this year many valid email addresses will become off limits, not only for spammers but for businesses, too. It is generally understood that businesses and organizations have three years to upgrade their existing email contacts from implied...Read more
In the weeks and days leading up to the implementation of the Canadian Anti-Spam Legislation (CASL) this past summer, millions of consent-request emails were sent out by a vast array of companies, non-profit organizations and associations seeking “Express Consent” from Canadians to continue receiving ‘commercial electronic messages’ (CEMs) from...Read more
Integrated upgrade to Envoke Email ‘pay-as-you-go’ hosted email marketing platform TORONTO, ONTARIO–(Marketwired – Jul 4, 2014) – Envoke.com, a Toronto-based service provider and developer of permission-based automated marketing solutions for more than a decade, today launched new CASL software features for its hosted email marketing platform to improve permission...Read more
This is the first in a series of posts on Canada’s new Anti-Spam Legislation (CASL). Are you ready for Canada’s new anti-spam law? Bill C-28 – passed in December 2010 – is expected to come into effect later this year. While the exact date has not yet been announced,...Read more
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Envoke is purpose-built for 'collaboration marketing' - an approach to digital marketing that builds relationships based on permission and requests, resulting in high-quality leads that ask to speak to sales.
Software includes functionality for email marketing, marketing automation, lead management, landing pages and forms, CASL compliance, and marketing attribution.
We’re a Canadian company and maintain all data in Canada.
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