Collaboration Marketing Blog

How to generate more, high-quality leads by helping buyers and sellers collaborate

27Jan
By: Mark Hendriske On: January 27, 2016 In: Articles & News Comments: 0

One of the oldest travel companies in Canada, Brewster Travel has been based in Banff, Alberta for more than a century. We now serve over 1.4 million customers each year in Banff and the Canadian Rockies through our four major lines of business: travel planning, transportation, hospitality and attractions....

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10Sep
By: Keith Holloway On: September 10, 2015 In: Articles & News Comments: 0

In the weeks and days leading up to the implementation of the Canadian Anti-Spam Legislation (CASL) last summer, millions of consent-request emails were sent out by a vast array of businesses seeking “Express Consent” from Canadians to continue receiving ‘commercial electronic messages’ (CEMs) from the senders. The reality is...

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By: Martin Millican On: July 20, 2015 In: Articles & News Comments: 0

Last year, the Canadian Anti-Spam Legislation (CASL) went into effect, which means this year many valid email addresses will become off limits, not only for spammers but for businesses, too. It is generally understood that businesses and organizations have three years to upgrade their existing email contacts from implied...

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By: Keith Holloway On: April 30, 2015 In: Articles & News Comments: 0

In the weeks and days leading up to the implementation of the Canadian Anti-Spam Legislation (CASL) this past summer, millions of consent-request emails were sent out by a vast array of companies, non-profit organizations and associations seeking “Express Consent” from Canadians to continue receiving ‘commercial electronic messages’ (CEMs) from...

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By: Keith Holloway On: July 17, 2014 In: Articles & News Comments: 0

Integrated upgrade to Envoke Email ‘pay-as-you-go’ hosted email marketing platform TORONTO, ONTARIO–(Marketwired – Jul 4, 2014) – Envoke.com, a Toronto-based service provider and developer of permission-based automated marketing solutions for more than a decade, today launched new CASL software features for its hosted email marketing platform to improve permission...

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By: barry On: January 08, 2013 In: Articles & News Comments: 0

This is the first in a series of posts on Canada’s new Anti-Spam Legislation (CASL). Are you ready for Canada’s new anti-spam law?  Bill C-28 – passed in December 2010 – is expected to come into effect later this year.  While the exact date has not yet been announced,...

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By: barry On: November 13, 2012 In: Articles & News Comments: 0

There’s no question social media has revolutionized the way people communicate. It’s also had a significant impact on businesses interact with their customers, particularly in the B2C marketplace.  And now it’s getting huge attention in the B2B sphere as companies try to figure out to use it to their...

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By: Martin Millican On: November 06, 2012 In: Articles & News Comments: 3

by Martin Millican, President, Envoke I recently met someone who worked for a large French multi-national corporation.  When I mentioned I owned part of an email marketing company, his immediate response “that must be a tough business … I guess you can make money from existing revenue as the...

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By: Keith Holloway On: November 22, 2011 In: Articles & News Comments: 0

Where do you start with a new lead generation campaign? Do you start with “who” or “how”? When we as marketers embark on a new lead generation campaign it’s natural to begin with the tactics we’ll use get in front of the target audience: Are we going to start...

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By: Martin Millican On: November 17, 2010 In: Articles & News Comments: 0

The rapid rise of the Internet as a viable marketing communications medium has been challenging for traditional media organizations and marketers alike. One area where a significant shift in thinking is required is in the meaning and use of the data associated with search marketing and how it differs...

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