Segmenting your list ensures that you can send the most appropriate content to your contacts. Relevant content means higher engagement (more opens, clicks) and fewer unsubscribes.
Consent and subscription preferences can easily be updated by your contacts.
Assign internal tags to each contact for additional segmentation in addition to content subscription preferences.
Unlimited custom fields let you store data specific to your organization.
Create filters to capture custom segments. Filters can include a variety of conditions such as subscription options, tags, email activity, custom fields and geo location data.
Lists can be updated by importing, via forms and the API and from the interface in bulk.
You can export any data, any time.