Robust alumni engagement is not just about staying in touch. It’s about nurturing a lifelong relationship that benefits both your institution and your graduates. Alumni engagement matters. A lot. Graduates are essential to effective fund-raising, brand awareness, student recruiting, and carving out mentorship and career pathways for current students. For alumni, a robust relationship with … Read more
Crafting an effective higher education marketing and communication strategy is no small feat. With multiple stakeholders — including students, faculty, staff, and alumni — and dozens of faculties and departments, there are a lot of moving parts. It takes clear vision, excellent planning, and well-built tools for communicators to deliver effective communication in a timely … Read more
Internal newsletters are rarely in the headlines, but this trusted medium is still a communications powerhouse. Newsletters are a vital channel for sharing important news and information, they can help strengthen and grow your community, improve loyalty and can also align staff and stakeholders with your organizational goals. People trust them, rely on them, and … Read more
E-blasts are familiar marketing tools that still deliver good results, though they inspire more debate than you’d think. For some communicators, the word eblast is a simple short-hand that refers to all mass emails. But for others, the term casts a shadow, conjuring up a time when mass emails were bland, one-size-fits-all messages sent using … Read more
Is an engaging monthly newsletter part of your content strategy? If not, it should be! Email is powerful and popular. 92% of Americans who used digital media in 2022 also had active email accounts according to Statistica, which means email has a higher penetration rate than social media and other online messaging apps. And in … Read more
If your organization hasn’t bothered with unsubscribe page branding, you’re missing an opportunity. You’re not alone; for most organizations, the unsubscribe page is an afterthought at best. Think about it. Have you ever noticed that all email unsubscribe pages look the same? In fact, many look like basic, generic pages that were built for the … Read more
If you’re trying to handle email communications across multiple departments, then traditional email marketing software is built for might be leaving you exasperated. The needs of municipalities, colleges, universities, nonprofits and other organizations with multiple departments are rarely considered by traditional email marketing platforms, leaving communicators in these sectors underserved. Trying to handle all email … Read more
This Canadian email compliance checklist is designed to help communicators stay up-to-date in today’s highly regulated digital landscape. Compliance is crucial for communications professionals and that means adhering to relevant regulations, understanding potential risks, and being well-versed in data and anti-spam requirements. As a leading email platform for communicators, Envoke aims to help you navigate … Read more
Most people are familiar with CRMs. CRM stands for Customer Relationship Management, with the word customer being interchangeable for members, patients, or constituents. Ultimately, they’re about managing relationships and data on your key contacts and stakeholders. The term was initially coined by Salesforce in the late 1990s, but the market has exploded since then. There … Read more
