When it comes to email marketing vs communications, most people think of the two as interchangeable. While it’s true that they often appear side-by-side in job descriptions and company departments, they also have very distinct purposes and goals, they use different channels, and their success is measured against different outcomes. It’s important that your organization … Read more
Data in Canada, regulatory compliance, and data sovereignty and security are critical considerations for any Canadian organization that collects, stores, and/or processes data. In a business world increasingly powered by tech, these concerns touch almost every organization in one way or another, which means companies must pay close attention to where their data is stored … Read more
Envoke vs Cyberimpact might not be the match-up you’d expect when considering the contenders for your next email marketing platform. Mailchimp and Constant Contact are much bigger, household names in this category. But if your organization needs data storage in Canada, or you prefer a Canadian vendor, these two companies quickly rise to the top. … Read more
Top-notch stakeholder engagement is hard. It takes a thoughtful strategy to execute effectively. In our experience, a substantial portion of this comes down to your communications efforts. In a world of countless distractions and competing online sources to wade through, it’s even more important to break through with your communications. There are many ways to … Read more
Should you be using email marketing software? Email is a core piece of any effective communications program, providing a powerful means of connecting with your stakeholders and driving engagement. With the explosion in digital communications over the past decade, it’s no surprise that the result has been an ever-growing landscape of email platform providers. This … Read more
Email marketing software for municipalities needs to be flexible and robust, and serve many functions – most of them more related to communications than marketing. Email marketing in this capacity is all about community engagement, sharing information, and educating citizens about their rights and responsibilities in their community. In this blog, we’ll share tips for … Read more
As a communications manager, your job is not to generate leads, but rather to send emails to association members to keep them informed, remind them about renewals, notify them about upcoming events, etc. This creates some friction with traditional email marketing providers where functionality is all about lead generation and sales. Envoke, is an email … Read more
Post secondary institutions churn out a lot of content. Content for students and staff, for alumni and stakeholders, content that’s important – or even mandatory – and content that’s opt in. There are thousands of potential recipients divided into dozens of groups by their status and interests across multiple faculties and schools. With so many moving … Read more
As if writing content wasn’t hard enough, personalizing that content has become a requirement of successful emails. There is much hype about sending personalized emails – and for good reason. Personalized emails increase engagement (more clicks and opens) and reduce unsubscribe rates. “How to personalize emails?” is a question our users search for in our help … Read more
